Market Exploration: Explore Your Market with A&U's/ATU's
How does your brand/company perform in the marketplace relative to competition?
RSI will work with you to develop a strategy for your key brands by measuring brand saliency, penetration, frequency of usage, imagery importance and delivery on key attributes that matter to consumers. Through the use of advanced analytics such as brand modeling, regression analyses, derived importance and perceptual mapping, RSI will analyze how the landscape looks in your industry and product category and where you stand vs. your competitors.
Our expert consultants guide you in developing strategic marketing plans that ensure your success in a changing environment. We then delve into specific tactics through A&U’s (Attitude and Usage Studies) that reveal the right actions to gain a competitive edge.