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Advanced Analytics

Beyond industry knowledge and research expertise, RSI offers proprietary measures for volumetric forecasting (our PITA model), for measuring Brand Health/Equity (our BPM model), and advertising effectiveness model.  

Market Research, Consumer Behavior, Marketing, Analytics, Consumer Insight, Idea Screening,Growth Opportunities, ROI
PITA Model (Volumetric Decomposition Model)
BPM: Brand Performance Model/Brand Equity
Advertising Effectiveness

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