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Claims Testing 

How strong are the claims being made in your advertising and communication strategies and what impact do they have on your target consumer?


We will help you choose the right claims/statements that are most pertinent and believable to your target consumers and other businesses that you are focusing on.  RSI’s expertise in developing, measuring, and optimizing claims will help you attract your target audience. 


Claims testing is applicable across just about any industry.  Our easy to follow approach takes out the black-box calculations and illusions.  


Market Research, Consumer Behavior, Marketing, Analytics, Consumer Insight, Idea Screening,Growth Opportunities, ROI
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