Idea Screening 

What ideation in your pipeline will provide the greatest ROI or growth opportunity? 

 

RSI will help you evaluate your product ideas and strategies to ensure you move forward with the most innovative and appealing brands/products/marketing to your target market/consumer.  We will help you evaluate and identify the appropriate ideas that could help you with your business objectives and goals in mind. 

 

With the appropriate mix of standard metrics (Likeability, Uniqueness, Price/Value, etc.) and our own business acumen, RSI will help you understand each of the following goals of idea screening:

 

  • Size and growth opportunity of each idea

  • Competitive pressures against your ideas

  • What consumer group(s) will be attracted to your idea the most

Market Research, Consumer Behavior, Marketing, Analytics, Consumer Insight, Idea Screening,Growth Opportunities, ROI