Need States / Unmet Needs
What unmet needs can you leverage in the marketplace?
The key to success is finding the “white spaces” in the market where there are gaps in competitive offerings, resulting in unmet consumer needs. RSI can help you identify, quantify and prioritize those high-potential white spaces, so you can seize the most lucrative opportunities.
RSI will help you identify the varying needs within your market and find the means of driving growth through the appropriate new product development / services. RSI can quantify the size of prize for each market and develop a new strategy for each new product.