Pricing Research: Set the Optimal Price to Maximize Sales and Profitability
What is the right price for my offer and what price represents the strongest ROI/Sales/Profitability?
Setting the right price can be a marketer’s most difficult challenge. There is a delicate balance between optimizing profits and protecting volume.
RSI uses a proven array of research technique such as: price point(s) testing, van Westendorp pricing model, Discrete Choice Model, etc. to ensure your price both optimizes your ROI and drives sales in the market. RSI will help you find the best price point for your goals, understand the impact of an increase, and identify what features make consumers willing to pay more. Working closely with you, we take the guesswork out of pricing, so you know you’ve made the best decision for your brand.