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Who are your core consumers and who are the prime prospects to be added to the base of your consumer franchise?
RSI will help you identify your Prime Prospect consumers, whether that be via demographic, behavioral, occasions, or benefits/need states. Prime Prospect consumers are those who look like and act like your core customers but do not currently use your products.
After learning who these consumers are, RSI will work with you to optimize your messaging to reach them, whether that be through quantitative, survey analysis, or through the various touch points and channels you can reach them through.
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