top of page
Do the values and benefits being communicated in your marketing efforts resonate with consumers?
Another wing to our Product Development suite is Promise Testing – understanding the values and beliefs that are being driven by your marketing communication and strategy. Promise Testing can be a point-in-time read or an iterative process to fine-tune your message to improve your ROI. Similar to other capabilities, this approach can be qualitative, quantitative, or both.
bottom of page