Promise Testing 

Do the values and benefits being communicated in your marketing efforts resonate with consumers?

 

Another wing to our Product Development suite is Promise Testing – understanding the values and beliefs that are being driven by your marketing communication and strategy. Promise Testing can be a point-in-time read or an iterative process to fine-tune your message to improve your ROI. Similar to other capabilities, this approach can be qualitative, quantitative, or both.  

 

Market Research, Consumer Behavior, Marketing, Analytics, Consumer Insight, Idea Screening,Growth Opportunities, ROI