Segmentation: Segment Your Market to Find Your Most Valuable Targets
Who are your core targets and what is the size of prize across various demographic or behavioral consumer groups?
RSI knows that a segmentation’s effectiveness is defined by its action-ability. That’s why we perform our studies using K-means cluster analysis, Max-Diff, Latent class and other methodologies. We use demographic, psychographic, and behavioral measures to develop our segments, providing you with an in-depth description of each target segment so you can direct your sales and marketing resources toward your highest-priority audiences.