Who are your core targets and what is the size of prize across various demographic or behavioral consumer groups? 

 

RSI knows that a segmentation’s effectiveness is defined by its action-ability.  That’s why we perform our studies using K-means cluster analysis, Max-Diff, Latent class and other methodologies.  We use demographic, psychographic, and behavioral measures to develop our segments, providing you with an in-depth description of each target segment so you can direct your sales and marketing resources toward your highest-priority audiences.