Sensory Research: Make Your Product a Sensory Sensation
What factors are driving your consumers’ preferences and decision making?
Whether it be taste, scent, sight, hearing, or touching, RSI will work with you to optimize your offering for your target consumer. RSI will collect, measure, and interpret the results for you and provide your brand/company with actionable, strategic recommendations to get the most out of your brand/offering.
Similar too many of our other offerings, Sensory Research can be done through qualitative or quantitative research, or in combination. Our creative minds will design the appropriate approach for your needs.